Sonali Sharma - Axioned Insights

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Sonali Sharma

Words of Wisdom for New Leaders

Words of Wisdom for New Leaders

Leaders, whether born or made, shoulder a lot of responsibilities. One of which includes helping a team stay on track, regardless of a work tsunami or draught. In the 2:54 minute video and edited transcript below, Christina Van Houten, SVP of Market Strategy and Product Management at Infor, drops

Users should never have to figure out how to do something using your site or app…

User Experience Design

Users should never have to figure out how to do something using your site or app…

Stephen Krug’s masterpiece that belongs on every bookshelf in the industry. Don’t think twice before reading this “bible of UX basics”… Filled with ‘AHA!’ moments from the get-go, this book may not revolutionise the way you think, but it will remind you of what to prioritise and focus

There’s a way to be creative on demand, the future is here

There’s a way to be creative on demand, the future is here

Quick question before I get onto the post about the fact that now there’s a way to now be creative on demand, how long does it usually take to come up with a marketing plan that is innovative, edgy, original, and hits you in the feels in the best

Designer by designation or choice?

Designer by designation or choice?

Designer by designation or choice? One of the lesser known things that the graphic design field is known for, is the sheer amounts of resource material it has to offer. As is the case with any discipline really, there’s a lot to read, learn from and write about, to

What We Enjoyed Reading This Week

What We Enjoyed Reading This Week

Learning how to design for the web is ageless? Do we need to be, forever young? Lots of things change as we age. We let go of our naivety on subjects of time estimation for task completion, we’re wiser with decorative element choices, smarter with white space usage, more

One Metric That Matters (OMTM)

One Metric That Matters (OMTM)

Anyone involved in growing a business knows how easy it is to be distracted from achieving your primary objective/goal. One approach to that conundrum is referred to as the “One Metric That Matters (OMTM)” approach. Here, in this video, Axioned’s Libby Swan and Purple Squirrel’s CTO and

What We Enjoyed Reading This Week

What We Enjoyed Reading This Week

Imitation, the highest form of flattery? * Inspiration, the aspiration we all have, only few can achieve - We’ve all been inspired by something or another at some point in our lives, and it has influenced us in ways that are often subtle, but painfully obvious other times. That is

What We Enjoyed Reading This Week

What We Enjoyed Reading This Week

Creativity and productivity, 2 sides of the same coin * To be creative is to.. Create concepts, develop an aesthetically pleasing design, take your time to go exploring into the depths of the unknown to find something unique and weave it seamlessly into our designs, let your mind run on a

What We Enjoyed Reading This Week

What We Enjoyed Reading This Week

OCD, the designer’s gift, and curse. * If you’re not obsessed with what you do, you’ll probably never do it well enough If there isn’t a fire burning inside you to become a better designer everyday and to constantly putting out your best work, which inspires others

What we enjoyed reading this week

What we enjoyed reading this week

Typeface choices, the broad chasm between an honestly great design, and sarcasm * Nobody can tell you what a good typographic choice would be. They could, but they’d be relying on their judgement, and you would learn nothing of how to DIY from it. Choosing typefaces is like choosing an

How we “redesigned” our thoughts this week

How we “redesigned” our thoughts this week

The role of Aesthetics in Web Design * Isn’t design supposed to be inherently pretty? What even are Aesthetics? Err. No designs aren’t inherently pretty. Designers spend hours trying to get things right to make the design look as great as it does in the end, and that’s

What we enjoyed reading this week

What we enjoyed reading this week

Learn to think like an app designer * Error 404 : Innovative and Evolutionary Design not found What we need to do, is essentially to consciously declutter our heads, let go of “secret design recipes” for Awwward winning web designs ;) We have to keep in mind that when we design for mobile