Creativity - Axioned Insights

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Creativity

A collection of 8 posts

Innovation through Curiosity & Persistence: A Fireside Chat with Sami Viitamäki

Innovation through Curiosity & Persistence: A Fireside Chat with Sami Viitamäki

On March 7, Axioned CEO Libby Swan sat down with Sami Viitamäki, Managing Director at Sullivan, as part of the Business & Technology of Greater New York’s (BTGNY) “Fireside Chat” series. During the discussion, Sami spoke about his history as a Finnish marketer-turned-strategist and how his journey from Finland

Be more creative: get a routine.

By 2020 (the Fourth Industrial Revolution) the skill of creativity is predicted to jump from #10 to #3 in the list of “Top 10 Skills” needed in the workplace. (See below.) To create the mind space you need to be more creative, what can you do, today? Wait, Wait…Please

Lessons From Comedian Ricky Gervais on Making More Meaningful Consumer Connections

Lessons From Comedian Ricky Gervais on Making More Meaningful Consumer Connections

In an all-too-rare moment of idleness not that long ago, I happened upon a several-years-old episode of Piers Morgan Tonite on CNN and his hour-long interview with famed, if not controversial, comedian, Ricky Gervais. Ricky apparently had some explaining to do after roasting, er, hosting the recent Golden Globe Awards.

5 Tips to Encourage Innovation

5 Tips to Encourage Innovation

When Apple introduced the first iPhone in 2007, the product had its share of skeptics, and some people were sure the touch display was a non-starter. It’s easy to look back and laugh because it’s now so obvious how that phone changed our lives. At the time, however,

Fact: Teams solve problems faster when they’re more cognitively and consciously diverse.

Fact: Teams solve problems faster when they’re more cognitively and consciously diverse.

First, a quick definition… “Cognitive diversity? Please, kindly explain.” “Cognitive Diversity” is literally that — the deliberate, collaborative process within a group or team environment to empower and/or tap knowledge, “brainpower,” and the diverse perspectives from that group over a set of challenges or a problem. In other words, the

The Power of the BRAINSTORM

The Power of the BRAINSTORM

When you need to find a solution, you usually need to get there fast. But working quickly can be counterproductive when you need to be creative, and you may actually get from A to B faster if you give yourself TIME to brainstorm. We often don’t recognize that the

Gamification at work?

Gamification at work?

As someone who has spent countless hours on games, I can attest to the fact that nothing beats the immersion and intricate reward systems, a sentiment, I’m sure that the gamer community strongly resonates with. Whether you are Dota 2 person, or answer to the Call of Duty with

There’s a way to be creative on demand, the future is here

There’s a way to be creative on demand, the future is here

Quick question before I get onto the post about the fact that now there’s a way to now be creative on demand, how long does it usually take to come up with a marketing plan that is innovative, edgy, original, and hits you in the feels in the best