Digital Transformation — Action, Test, Learn, Optimize, Repeat

In case you missed Axioned’s December 2021 newsletter.

Digital Experiences

State of the Browser

4 takeaways from this year’s “State of the Browser”:

1. There are actions we can/should take to support the sustainable web, especially in the shadow of COP26 2021.
2. In supporting sustainable web goals you support a wider % of users worldwide — and vice-versa. “…we should consider the venerable Moto G4 to still be our baseline (testing device). The Moto E6 (~$150) does a stirring rendition…” (Alex Russell)
3. User experience design (UX/UI) needs to consider today’s reality: new users start with tapping and swiping (mobile) *not* clicking and typing (desktop).
4. With respect to mobile-browser usage & competition, the game is night & day different from desktop. And the Google vs. Apple vs. Facebook “wars” will continue to play out here also.

Further takeaways and insights, here

Products

Customer-Centric Digital Transformation

MIT’s Business Lab Podcast (listen, here) — with Kanarick, EY’s global chief transformation architect for consulting — highlights that it’s a fairly “now or never” situation with respect to digital transformation.

3 Highlights:

1. You have another 2–3 years to really take your share of the (digital transformation) opportunity
2. Digital transformation requires an enormous shift/focus towards customer centricity. New biz/mental model: “How do I make more of what the customer wants to buy?”. Prior biz/mental model: “How do I get the consumer to buy more of what I’m selling?”.
3. Test viability before “tripping down”. Develop confidence and momentum via “test and learn” + building out your “Innovation Muscle” (POC, MVP, v1, etc.).

Further highlights and insights, here.

Axioned is excited to partner with our clients on their digital transformation journey. We support the design/build of POCs (Proof of Concepts), MVPs, v1s, etc. If you have an idea, contact us to explore how we could action it, or schedule a time to meet.

Data

Principles in Data Storytelling

Based on our experience to date, we’ve established the following 4 Principles with respect to creating compelling and actionable stories with data.

What would you like to hear about in future Axioned newsletters?

What technology questions are keeping you up at night?