What's a Digital Speed Bump?

Used metaphorically to describe any obstacle or hindrance that slows or hinders the smooth flow of user interactions and #userexperience on websites or digital platforms.

Speed bumps can take various forms, and addressing them is crucial for creating a seamless and efficient online user experience. 🛣

For example:

Slow Loading Times:

If a website, application or platform takes too long to load, users may become impatient and abandon the journey. ⏰

Complex Navigation:

Complicated or confusing navigation can impede users from finding the information - or action they wish to perform - quickly and easily. The result? User impatience & abandonment. 🤸‍♀️

Unintuitive Design:

Websites or platforms that lack user-friendly design elements, or have confusing layouts, create user friction. The result? Again, user impatience & abandonment. 🛑

Lack of Mobile Optimization:

In today's mobile-centric world, websites or platforms not optimized for various devices can create a frustrating experience for users accessing them on smartphones or tablets. The result? Again, user impatience & abandonment. 📲

Ineffective Calls to Action:

If a call to action (CTAs) is unclear or not strategically placed, users may struggle to take desired actions impacting desired KPIs & revenue goals. 📞

Security Concerns:

Issues related to online security, such as intrusive pop-ups or unclear privacy policies, can make users hesitant to engage. The result? Again, user abandonment. 🔐

At Axioned we help our clients identify and address these "speed bumps" slash obstacles, to ensure a smoother, more efficient, user-friendly, and *target user-focused* (🔑!) digital experience.